• Consultants and Management Support

    Published on 29th March 2011 01:04 AM
    1. Categories:
    2. Industry Consultants,
    3. Consultants and Management Support

    by Fay McLean

    In a crowded market place you need to be sure that you have a Unique Selling Proposition (USP) so that your ideal clients and customers can pick you out from the crowd. This article gives you several ways to discover how to distinguish yourself from your competitors.

    Without a doubt the question I get asked most from my community is ‘how do I make my business or website unique”. In marketing terms, this is known as the unique selling proposition, or USP. You may have also heard it expressed as your point of difference (POD).

    It doesn’t matter what you call it, the point is, differentiating your business from others and defining your USP could be one of the most important decisions will need to make about your business.

    Your unique selling proposition is what makes your business stand out. It’s what makes you different ...

    Published on 24th March 2011 04:45 AM
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    2. Industry Consultants,
    3. Consultants and Management Support

    by Mark Overton

    Your practice obtains around 80% of total income from the sale of frames, lenses and other products. Product and service pricing has a major impact on your bottom line. An important factor in the financial success of your practice will be the decisions you make about pricing.

    What Will Customers Pay?

    The process of determining price varies from practice to practice, but ultimately the final price you settle on for a particular product will be a combination of the demand for that product from customers, ...

    Published on 8th March 2011 07:58 PM
    1. Categories:
    2. Industry Consultants,
    3. Consultants and Management Support

    by Mark Overton

    “If a man does not know to what port he is steering, no wind is favorable to him.”
    Seneca, Roman dramatist, philosopher, & politician (5 BC - 65 AD)

    Business is not about riding the bumps and berms of our economy and environment, but charting the best possible path to our considered objectives, avoiding those potential hazards where possible.

    So first we have to know where it is we want to end up, in fairly specific terms. I wise man once said of politicians (something to remember in coming weeks!) that “the value of a political statement can be measured by whether any sane person ...
    1. Categories:
    2. Consultants and Management Support
    Optical Industry Consultants.
    1. Categories:
    2. Industry Consultants,
    3. Consultants and Management Support
    Optometric practice management consultants, support groups and products.