I was recently given the opportunity to trial the Zeiss Atlas corneal topographer for a few days at my Rosebud practice.
It was clear from the beginning that this is an excellent machine. It is the quickest topographer that I have used as it takes 15 images per second and automatically selects the best ones for the operator to chose from. Most other systems take one reading at a time.
The placido rings do not use visible light, thereby allowing the eyes to open wider. It is not as scary as looking... read more
Optometrists have huge media potential, yet very few harness the power of free publicity.
There are countless opportunities to provide comment on optometry and eye care topics every week.
Generating free media coverage on television and radio, in newspapers and magazines can be
easy to achieve, without the need for an expensive public relations
firms. It is possible to establish a good media profile spending as
little as an hour or two each month.
The benefits can’t be underestimated. Being on television or radio, in newspapers and
magazines can drive thousands of dollars worth of new business... read more
We live in global
village. A tired phrase perhaps, but true none the less. More than
ever we communicate with and travel to places far beyond our own
towns, countries and continents on a regular basis. The English
language has cemented itself as THE international language, and more
particularly the influence of “American English” is far
reaching, whether we like it or not. More than ever it is important
that in order to understand each others ideas, needs and wants we
require a standardized way of communicating with each other.... read more
In a crowded market place you need to be sure that you have a Unique
Selling Proposition (USP) so that your ideal clients and customers
can pick you out from the crowd. This article gives you several ways
to discover how to distinguish yourself from your competitors.
Without
a doubt the question I get asked most from my community is ‘how
do I make my business or website unique”. In marketing terms,
this is known as the unique
selling proposition, or
USP. You may have also heard it expressed as your point
of difference (POD).
It doesn’t matter what you call it, the point is, differentiating
your business from others and defining
your USP could be one of the most important decisions will need to
make about your business.
Your
unique selling proposition is what makes your business stand out.
It’s what makes you different and earns you a special place in
the minds of your potential customers.... read more
Online discussion forum for Optometrists and Optical Dispensers.
Optom Forum is an Australian optometry and optical industry discussion forum started in 2008 in response to demand by optometrists and other optical professionals to network and communicate about issues relevant to them and to the Australian optical and ophthalmic industry in general.
Membership is free to all optical and ophthalmic industry professionals including optometrists, orthoptists, ophthalmologists, optical dispensers, optometry students, industry wholesalers and industry consultants. Membership is not open to the general public. This is not a place to ask for advice about eye problems.
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Optomforum is an online Optometrists and Optical Dispensing discussion forum, designed to encourage professional discourse and deliberation regarding optometric issues in Australia which is FREE to all Australian optometrists, optical dispensers, orthoptists, ophthalmologists and optometry students. This forum is moderated by experienced and currently practising members of the industry.
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Review: Zeiss Atlas Corneal Topographer
It was clear from the beginning that this is an excellent machine. It is the quickest topographer that I have used as it takes 15 images per second and automatically selects the best ones for the operator to chose from. Most other systems take one reading at a time.
The placido rings do not use visible light, thereby allowing the eyes to open wider. It is not as scary as looking... read more
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