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In an industry such as optometry, there are few practices in each locality. Therefore, there is no excuse if your practice website does not show up well for a Google search.



Google is only a machine and it cannot always work out what a website is about. Search engine optimization (SEO) involves telling the search engines what your site is about. It may look obvious to a human but not to a machine. In the case of an optometry practice, the most important search you want ...